Creating beautiful business videos requires talent, time and resources. Whether the video is produced in-house or by an external team, this process can E-Commerce Photo Editing be costly and time consuming. The biggest problem is that after all the blood, sweat E-Commerce Photo Editing and tears to produce an amazing final product, a big part of the puzzle is often overlooked promotional strategy. Perhaps you're really good at promoting blog content, but video content marketing is a whole new beast. However, video content is sympathetic to viewers. Simply include your video on your landing page and you'll get 80% more conversions.
So time is worth it, but you need to take the E-Commerce Photo Editing time to drive people to find, play, and watch your video. Video marketing Below are nine video marketing tips to help you understand that your efforts to create beautiful products haven't been wasted. 1: Optimize video thumbnails with a smile Video thumbnails are the most important component E-Commerce Photo Editing in deciding whether to play a video to a visitor. In reality, we judge a book by its cover. Therefore, you need to provide attractive and playable thumbnail images to dress up your video for the occasion. The best way for people to ensure that your video plays is to use images of smiling humans making direct eye contact.
Why? People have relationships with other E-Commerce Photo Editing people. Will you open a book with lots of boring text on the cover, or will you open a book with an image of Prince William laughing at the camera? The latter is more convincing, and the same theory applies to video thumbnails. “Smiles are an external manifestation of happiness and help us begin E-Commerce Photo Editing to connect with others,” says Dr. Adrian Furnham, an organizational psychologist and applied psychologist. Therefore, smiling on a video thumbnail can result in a much higher number of views. Marketing video thumbnails 2: Run a video campaign on Facebook or Twitter What's a better way to get people to your video than to offer something for free? The best place to do this is where people are likely to share and spread the word about your giveaway, resulting in more people leading to your landing page and ultimately more.