Because the account system may be completely different, it is a new system that is more complicated than the official account. With the passage of time, video expression has actually become a habit of ordinary people. Looking at some data, in the past five years, the number of video messages sent by users every day has increased by 33 times, and the number of videos published in the circle of friends has increased by 10 times. At this time, when we think about short content again, we will think that it should not be done based on short text, but should be done based on video content.
Video representation should be a theme in the content space for the next decade. Although we do not know whether text or video represents the progress of human civilization, in terms of personal expression and consumption level, the times are Real Estate Photo Editing Services developing in the direction of video expression. So in 2019, we organized a very small team and started the development of the video account. We didn't ask the company what resources it needed to do it, and we did it quietly without even having a meeting in the company to set up a project. I think this is very WeChat-style. Basically, when WeChat does things, it starts with a small team, rather than a large-scale corps battle. And I said, if we want to do it, we must make it bigger.
This is not a task given by the company, because completing the task is boring and distorts the action. It should be said that we have to give ourselves some challenging goals, otherwise the work will be boring. What is the video number? The video account is a short content platform that everyone can create. Therefore, it is a content platform in the public domain, so it cannot be created based on WeChat. So the first problem encountered is that there needs to be a new kind of ID (identity). For a long time, the biggest value of WeChat is everyone's WeChat ID. For example, WeChat payment can be very smooth, because the wallet follows the personal ID, which is very natural. Just like you can now withdraw money with just your ID card. But this ID is in the communication and social realm and is therefore private. Therefore, WeChat users cannot speak publicly to non-friends. Ev