This year, the number of mobile device users worldwide has officially overtaken desktop users. Pretty exciting, huh? Welcome, not necessarily Image Masking for us paid search marketers… conversion rate per device … Unfortunately, this graph shows the devastating truth: the average PPC advertiser sees significantly lower search conversion rates on mobile devices than tablets or desktops. Given Image Masking these stats, we decided it was high time to dwell and figure out what PPC advertisers can do to get more mobile conversions. With guidance from WordStream expert data scientist Mark Irvine, I was able to identify the top three advertising errors contributing to this frustrating trend.
The good news is that each of these issues is easy to diagnose and just as easy to fix. Eliminate these 3 bad habits and you'll see your mobile conversions skyrocket in no time. Mobile Advertising Misstep 1: Nobody Sees Your Ads It's important to Image Masking remember that a mobile SERP is significantly different from a desktop or tablet SERP, due to its limited ad space. As a result, competition is fierce . As you can see in the graph below, mobile ads are less likely to show, even in position 1. If you do on the page, it is Image Masking crucial to appear in positions 1 or 2, because users are unlikely to scroll to the bottom of the mobile SERP (the impression share for positions 3 and 4 is tiny). If you are below position 4, forget about it.
Mobile ad impression share Now let's take a look at the lost impression rate to rank, by device. As you can see, the impression share Image Maskingpenalty on mobile is twice that of its desktop counterparts. Obviously, to play in the mobile space, you need to be focused on ad ranking. mobile ad share lost due to ranking I know it hurts to hear it. But instead of sitting there depressed like this chick (sorry Villanova Image Masking Wildcats fans, I couldn't resist), let's go over some solutions that will help you improve your ranking and get back in the game.