It takes several touches to Coinbase Virtual Currency Phone Number List to engage with a lead, and even more to convert them. But not every lead is ready to convert – in fact, most aren’t! Setting up automated workflows that nurture leads will keep leads interested with minimal effort.

These workflows should include touchpoints that cater to whatever stage the lead is at. If they’re at the top of the funnel (TOFU), a workflow that Coinbase Virtual Currency Phone Number List sends a series of educational blogs or videos works well. If prospects are in the consideration stage, at the middle of the funnel (MOFU), e-books, events, and content specific to your company do wonder.

Finally, if leads are in the decision-making stage at the bottom of the funnel (BOFU), content offering free demos or pricing information can be greatly beneficial. You can create workflows for each stage, have contacts added when they meet Coinbase Virtual Currency Phone Number List certain criteria, and let automation do the rest.

Use Workflows to Create Marketing and Sales Alignment

Aligning marketing and sales is Coinbase Virtual Currency Phone Number List one of the best ways to get the entire team in sync, working towards the same goals, and converting leads into customers. Workflows can be a great way to foster that alignment and cohesion.

Some useful workflows to set enable a seamless handoff of leads from marketing sales. Lead scoring is a big factor here; by setting lead scores specific to your organization, you can set workflows that move a contact’s lead status or lifecycle stage when they reach a certain score. This means a contact can be automatically passed from marketing to sales the minute it’s a sales-qualified lead (SQL).

With that seamless handoff in place, sales can build on marketing’s foundation without delay. A sales-qualified lead doesn’t want to be Coinbase Virtual Currency Phone Number List ignored, and automated marketing and sales alignment workflows ensure that no leads fall through the cracks.

Turn Those Closed Lost Opportunities Around

A closed lost opportunity doesn’t have to mean you never engage with that prospect again. If a contact was once an opportunity, then they can become one again! Marketing automation can help turn those closed lost opportunities into closed-won opportunities without you having to keep manually reaching out.

Automated email nurturing is Coinbase Virtual Currency Phone Number List one great way to do this. This way, your organization remains at the forefront of a prospect’s mind. The email content should be written with the following in mind: these prospects already know a good amount about your company and product, so whatever they’re sent should reflect that.

Along with email nurturing, you can develop a strategic retargeting campaign that, for example, leads are entered in 3 months after a deal is marked as closed lost. A timeline like that gives leads some space, then reengages them with relevant content with the ultimate goal of closing the deal with them.