SOCIAL MEDIA ADS AND SOCIAL MARKETING Social media ad campaigns allow you to generate demand and interest in your product, even when that helpful solution awareness from Google Ads isn’t present. There are multiple platforms available. We almost always recommend using Facebook and Instagram Ads (which are joined together), but there are other platforms you should consider, too. how to create a healthy marketing strategy The social media ad platforms include: Facebook: Huge reach. Lookalike and audience targeting. Facebook is the social channel used by marketers, with the highest return on investment.

The targeting system is unparallelled, and the whatsapp database retargeting potential is incredible. Instagram: Little brother of Facebook. Very visual. More than 500 million people use Instagram every day, and people are excited about engaging with brands here and using the platform to discover new products. Twitter: Potential virality. Tweets with videos get over six times as many retweets as tweets with photos, so consider running ad campaigns with videos as the designed media. LinkedIn: Great for targeting professionals. 40% of members visit the professional social network each day.

B2B businesses should absolutely test these ads. Pinterest: 80% of millennial Pinterest users say that the platform helps them decide what they should buy. There are other platforms available to consider, too. TikTok works well for brands with a fun side trying to reach Gen Z audiences, and Snapchat is still used by some groups of Millennials. There are always new platforms emerging, so do some research whenever you’re creating or revamping your campaigns to look for new, “smaller” platforms with niche audiences. They may be key to quickly connecting with your audience in a significant way, even if the platforms don’t typically stick around in popularity for long. INFLUENCER MARKETING Influencer marketing is also something to consider.