If you haven't used TikTok during quarantine, get yourself up to speed. I was a skeptic for a while, but let me tell you: this platform is addictive in all the right ways. Not only is there something for everyone (Tiktok dance, TikTok activist, Photo Background Removing TikTok beauty, TikTok beans), but you will inevitably learn new skills and songs. Oh, the songs! It's also basically a free comedy show for as long as you can swipe - or until you get a Netflix-like warning that tells you to be responsible and stop swiping. Guilty. Sample TikTok ad, Hollister ad My point? If you're not on TikTok, you should be. And your business should be too. The platform is quickly overtaking Instagram for youth engagement metrics and if your audience is there, that's where you should be speaking their Photo Background Removing language. In this guide, I'll walk you through how to get started with TikTok advertising in five easy steps. Plus, I'll walk you through how to report on your ads. But first, let's talk about why you should advertise on TikTok. Why TikTok Ads?
TikTok is the fastest growing social media platform with over 2 billion downloads to date. Especially in this pandemic world, TikTok can be a breath of fresh air for people looking for new and fun ways to connect with each other by creating their own content. TikTok tops Photo Background Removing this most downloaded apps chart TikTok was downloaded 87 million times last month. Although TikTok does not release audience data, reports confirm that their user base spans Gen Z to Millennials; however, 67% of users are under the age of 29 . They have around 800 million MAUs (monthly active users), 65 million of which are in the US. 5 steps to set up your TikTok ads TikTok advertising is structured in three layers: ad campaigns, ad groups, and ads. In this section, I'll walk you through the steps to Photo Background Removing create each one to get your TikTok ads up and running. Step Create a Business Account Even if you already have a personal TikTok account, you will need to create an account specifically for your business.
I recommend using your work email address here. In the past, you had to get your business approved to advertise on the platform, but now anyone can Photo Background Removing join in and start running campaigns. Step Create an ad campaign Once logged in, TikTok will take you directly to creating the campaign. Lucky you. If you want to dig before you start, you can easily go back via the Campaign tab. Really, this platform is very simple (almost naked), so you can't get lost. Don't forget to name your campaign and set your budget in the settings! A cool feature on TikTok: you can easily start a creative sharing test at the campaign level. Once you've named your campaign Photo Background Removing and set your budget, it's time. You must choose an advertising objective for your campaign. Like most ad platforms, TikTok breaks it down for you.