For decades, marketing has been a volume-driven game—more emails, more ad placements, and bigger billboards. The goal, of course, is to capture increased Special leads numbers of eyeballs for brand messages and to achieve a supersaturated share of mind. But today, volume-driven messaging is dropping in importance in favor of customer engagement, genuine dialogue, and Special leads alignment with customers’ beliefs and values. Click To

Tweet What it comes down to now is how we engage with customers Special leads and convince them that we share a set of beliefs and are all moving toward the same goals that will benefit everyone. For proof of the power of shared beliefs, consider these dominant brands: Apple—Apple Special leads customers firmly believe that Apple is always going to Special leads release the most innovative products and that they themselves will be more innovative, creative and cool for using them.

For the legions of Apple faithful, this is not just a point of view or Special leads opinion, it’s an unassailable conviction. And as Winston Churchill said, “One man with a conviction will overwhelm a hundred who have only opinions.” Disney—Yes, they have movies, toys and theme parks galore, but the overriding sentiment among customers is that Disney and its properties exist to provide joy. The Special leads movies and venues are merely vehicles for sharing happiness with family and friends. That’s a very powerful and intergenerational belief,