Brands have been running contests to promote their businesses for centuries. Photo Background Removing Contests are effective because they take advantage of many psychological factors. First, people like to receive something for free. Contests also leverage the age-old power of scarcity. People jump at the chance to enter a contest, especially if the prize is unattainable under normal circumstances. They may envision the emotional benefits of winning (think lotteries in the United States). You can improve your brand awareness by running contests that require participants to submit UGC. In addition to the allure of the prize, people appreciate the community aspect of these contests and like to share their contributions with their friends. Host contests that require entrants to submit user-generated content to increase awareness, saysPhoto Background Removing @IamAaronAgius. Click to tweet Several years ago, National Geographic held a popular Instagram contest where photographers could submit inspiring travel photos using the

WanderlustContest Photo Background Removing for a chance to win an amazing trip to Yosemite National Park. contest-tendance-national-geographic-wanderlust The competition was a success for everyone. Travel photographers have gotten their name associated with a top brand, while National Geographic has curated an incredible selection of natural world photography to please its viewers. If you can feature humor in your UGC contest, that's even better. messy office picture Shoeboxed, a paper-to-digital data services company, gave away a free iPad mini for the best shot of a messy desk — and there was no shortage of entries. The winner was chosen by the photo that received the most tags onPhoto Background Removing Pinterest. The company didn't expect participants to share, they almost made it a requirement - it was the way to win the contest - jostling for pins from friends (and anyone they knew). Each new pin exposed the Shoeboxed brand to a potential customer - throughout the work of the incoming UGC. Events Although user-saved phone pictures can work well for e-commerce stores, they are not suitable for all scenarios. If you sell high-priced items and have a high-end branded website, the low-tech version with its poor lighting and other shortcomings won't match your brand voice. But you can still leverage user-generated content through video.

For high-quality footage where you can control the Photo Background Removing scenery and substance, invite your audience to a live event. Hire a professional video crew, says John Jantsch, founder of Duct Tape Marketing. Then let your participants speak. They will give a third-party opinion and the images will be of excellent quality so you can show them to your high-end prospects. Additionally, promote a hashtag and encourage your audience to use it during the event. Offer a goody bag full of visually appealing goodies to encourage them to take and post Photo Background Removing photos on social media. (I base this idea on the law of reciprocity. A person receiving something of value will feel a subconscious need to repay the favor.) HAND-CHOSEN REED CONTENT: Every Event Should Be Social Media Hour Attention Before think carefully about what will happen if things go wrong, and only start if you are equipped to deal with the consequences. Before launching a UGC campaign, think about what would happen if things went wrong, says I