It is increasingly important to provide consumers with correct inventory information. Due to shortages of raw materials, some products have longer lead times or are temporarily no longer available. In addition, direct sales are so popular that consumers sometimes have to wait weeks to place an order without knowing it. Incorrect inventory and shipping information can overwhelm customer service or cause customers not to order at all, resulting in lost sales. Plus, whether or not to show your stock will also have an impact on your SEO and SEA. Actively getting started with your inventory strategy will not only increase your conversion rate, but also provide more insights.
You know better when you need to order products. Why is passing stock important? Unlike many websites that often use static content, online stores are more dynamic. But due to the high turnover of products and pages, it is possible to leak volume due job function email list to incorrect inventory information being displayed. It's also possible that you're still advertising a completely sold-out product. This can have an impact on your SEO. Search results with so-called rich snippets have a higher click-through rate (click-through rate) than results without these snippets. One of these rich snippets is stock notifications. You immediately signal in Google that the product is in stock and ready to order. vice versa.
If you (accidentally) state that the product is out of stock, your CTR will drop accordingly. What are the advantages of stock indicators? Many companies have now realized that products that are now (temporarily) out of stock can still offer conversions. You can read how to do that in this article. For products that are still in stock, this is certainly no different. However, many companies are not taking advantage of all the possibilities. Displaying good inventory notifications on all your communication channels ensures higher conversion rates. For example, the Hornbeck hardware store, which launched local inventory ads in February 2021, tripled the conversion value compared to "normal" shopping ads. Clear inventory notifications ensure reliability and reduce consumer concerns.